Special Treatment
Written by Admin on Tuesday, July 22, 2008 – 1:33 amPada tanggal 19 Juli 2008 yang lalu, seperti biasa, saya menerima email spam dari xp.training07@gmail.com walaupun email spam ini tidak berbeda dengan yang lain secara konsep dan tujuan, namun ada yang sedikit menarik dari spam ini.
Sebenarnya email ini langsung masuk ke folder Junk Mail pada Live Mail yang saya gunakan dan sangat disayangkan memang, lembaga usaha seperti XP Training ini melakukan promosi-nya melalui SPAM.
Namun kali ini ada yang sedikit menarik, yaitu materi training yang ditawarkan. Terlepas dari benar atau tidak, materi training yang ditawarkan itu benar-benar menggelitik untuk dikomentari.
Bagaimana sebuah organisasi yang profit oriented seperti XP Training itu mengambil subjek masyarakat asli/pedalaman yang berdiam dipulau Kalimantan dan Sumatera sebagai bisnis baru.
Barangkali didorong dari maraknya kegiatan investasi dikedua pulau tersebut, yang notabene masih memiliki lahan yang luas dibandingkan dengan pulau Jawa yang semakin sempit dari hari ke hari.
Kegiatan Community Development yang dicanangkan pemerintah, benar-benar merupakan peluang dan ladang bisnis baru bagi sebagian pihak. Sebut saja, biro iklan, komunitas basis, bahkan tidak jarang merupakan lahan bisnis baru bagi ‘oknum-oknum’ yang memiliki akses dan kesempatan untuk ‘bermain’ di ComDev itu.
Bagi saya pribadi yang sangat disayangkan, adalah training semacam ini hanya berdampak positif bagi kalangan korporat saja, tanpa benar-benar menitik beratkan perhatian-nya kepada masyarakat asli/pedalaman itu sendiri.
Anyway, berikut ini email spam dibawah ini.
From: XP training
Sent: Saturday, July 19, 2008 9:20 AM
To: xxxx@xxxx.web.id
Subject: Dealing with Indigenous People of Sumatera and Kalimantan
Persuasive Communication for Specific Purpose
(Dealing with Indigenous People of Sumatera and Kalimantan)
Instructor: Mr. Achmad Sjahid & Team
August 26th – 29th, 2008
Sheraton Hotel – Bandung
COURSE OBJECTIVES
Ever wonder why communication plan fails? Sometimes people stick on SMCRE model and devotes time shaping best message to ensure successful communication. Few devotes time to evaluate which part did not do the job. Even fewer people seek new approach on communicating messages.
When we deal with indigenous people, we could not rely the effectiveness on message alone. The Double Approach gives us more reliable method by managing the message and the channel. Each part is uniquely designed and collaboratively executed to achieve expectations.
This course will guide you to conduct Double Approach communication plan. Step-by-step procedures are elaborated and you will learn best practices from success stories.
After attending this course , participants able:
l To Understanding the SMCRE (Sender, Message, Channel, Receiver Effect) and Double Approach
l To design communication plan from corporate policies
l To develop essential message
l To design channel decision
l To develop Double Approach plan
COURSE CONTENT
Understanding SMCRE Model
l Why SMCRE model is so popular
l What are the pluses and minuses
Understanding Double Approach Model
l Why we need Double Approach
l Which audience requires Double Approach Model
Able to perform Double Approach procedures:
l From Policy to Plan
· Check listing Corporate Policies
· Breakdown Policy into Plan
l Developing Message
· Construct Message from Plan
· Identify required Channel for each Message
l Design Channel Decision
· Design ethnographic description of Channel
· Assign Message to specific Channel
l Develop Double Approach Plan
· Fine tuning Message-Channel congruence
· Develop Result-oriented Plan
PARTICIPANT
l Corporate Communication Affairs
l Community Development Specialist
l HR Officer
l Field Manager
l Project Manager
l All employee who need this course materials and related with their jobs.
DURATION
4 days
INVESTMENT FEE
IDR 7.500.000,-/participant (Exclude accommodation and Value added tax)
INSTRUCTOR
Achmad Sjahid
After years of service in various industries, Sjahid now shares his knowledge and skills in communication affairs, public relations and customer service management. His background as psychologist (UGM Yogyakarta) provides him valuable knowledge and skills to train employees in communication related subjects. His courses is enriched with cases & best practices drawn from his working experiences in SwissContact, National Democratic Institute and Bappenas. He was involved in projects several project with Bappenas, , conducted public relations courses and was part of consultative team in Telkomsel, DuPont and YKK. He got certification on NLP from National Federation of NLP USA and Australasian Institute of NLP.
Xperiential and Professional Training
Gedung Raudha
Jl. Terusan Kuningan No. 21
Mampang Lantai 1 Blok A4 Jakarta 12710
Ph. 021-527 9915. Fax. 021-5279915.E-mail: xp.training@cbn.net.id
CP : Anton Wibowo A (0817207429),Indah Cahyani (08122758968), Naila Zahara (081321754000)
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